How to Win Hearts and Change Minds

Navigating challenging conversations with parents and colleagues about antisemitism requires knowing what to say and how to say it. This isn't a lecture about antisemitism. It's a hands-on workshop that gives educators and administrators the playbook for responding effectively across your school ecosystem. Grounded in qualitative research and tested with 500,000+ people, this evidence-based workshop transforms you into a powerful communicator who can counter antisemitism with confidence. You'll understand how antisemitism shows up in schools today and why traditional responses fail, explore research-backed frameworks that leverage personal narratives and strategic terminology, and leave with tools and strategies you can implement immediately in parent meetings and staff conversations. Walk away equipped to craft messages that change minds, navigate and lead difficult conversations. Every conversation is an opportunity to create real change—are you ready?