All Attendees Welcome
Accidental Activism: How to Advocate both Online and Off
Featuring Lindsay Pinchuk, Kareem K.W.O.E. Wells, Daniella Rabbani Sirkin, Samantha Ettus, Zvi Cole
Speakers
Kareem K.W.O.E. Wells
King of The Mitzvahs, Social Entrepreneur; CEO, Flow Entertainment
Kareem K.W.O.E. Wells is an entrepreneur, motivational speaker, and Level Next recording artist known for his raw and uncensored life story presented through spoken word and musical performances. His message, rooted in the K.W.O.E. Theory of Change—Know your genius, Work to be unstoppable, Own your actions, and Explore the world—has become a way of life, providing him the strength to share his passion and make a difference in his own life as well as in the lives of others. Kareem’s vibrant and impactful presence supports building bridges between communities and impacting the day to day of those within those communities.
From the streets to the C-suites, Kareem has not settled for his own success. He has applied the entrepreneurial skills he learned on the streets of the West Side of Chicago to build the K.W.O.E. Group. This brand portfolio includes Flow Entertainment, the K.W.O.E. Foundation, K.W.O.E Stories, and K.W.O.E The Artist.
As founder & CEO, Kareem launched Flow Entertainment in 2006 and leads a team of, what he calls “Flowfessionials”, that bring together families, friends and co-workers to celebrate. From bar/bat mitzvahs to birthday parties, to weddings & corporate events, Flow brings something special to every event. Flow Entertainment has quickly risen to be the most sought after interactive entertainment company in Chicago. Coined “King of the Mitzvahs” (CNN’s Great Big Story and Chicago Magazine), Kareem has taken the lessons he learned growing up on the West Side of Chicago along with the Jewish teachings of a mitzvah, (a good deed done from religious duty) and created “Parties with Purpose” (featured on NBC Chicago’s Making A Difference) in partnership with the K.W.O.E. Foundation. Through this concept, he inspires others to perform acts of human kindness while building bridges between all communities to ensure a better future for generations to come.
With a grateful heart, Kareem started his 501(c)(3) nonprofit organization, the K.W.O.E. Foundation. Through this foundation, he gives his time, shares life lessons, and provides financial support to charitable causes and organizations throughout the city. Additionally, Kareem serves as the director of Champs Male Mentoring West Side, where he mentors young men, helping them navigate life’s challenges and achieve their dreams and goals. Kareem is also a strong advocate for non-violence. He is often seen marching with his “No More Violence” flag and supporting campaigns across the city.
In addition to his entrepreneurial and philanthropic efforts, Kareem is a sought-after speaker. He has delivered a compelling talk as a TedX speaker, sharing his personal life experiences and the K.W.O.E. Theory of Change to inspire a diverse audience to overcome challenges and strive for excellence. His impactful work has also been recognized and published in the Library of Congress, further establishing him as a thought leader and motivational figure.
Kareem K.W.O.E. Wells continues to make a significant impact through his diverse endeavors, embodying the principles of his K.W.O.E. Theory of Change and inspiring others to achieve their potential and make a positive difference in the world.
“Dream Big, Never Give Up and Always Give Back!” – Kareem K.W.O.E. Wells
Daniella Rabbani Sirkin
Actress, Filmmaker, and Yiddish Songstress
Daniella Rabbani is an actress, filmmaker, and Yiddish songstress best known for her role as Rabbi Zoe Schwartz on CBS’ God Friended Me. She stars as Dee in The Better Sister (Amazon), premiering May 2025, and has shared the screen with Sandra Bullock in Ocean’s 8 (Warner Bros.) and Frank Langella in FX’s The Americans.
But in real life, Daniella is a passionate Jewish artist and activist. Her Jewish advocacy work has been featured on News Nation, The Jewish Journal, Tablet Magazine, and more. She was recognized as one of The Tel Aviv Institute’s Most Influential Jews in 2022 and 2023 for her nuanced and consistent social media activism against antisemitism.
As a Yiddish songstress, Daniella has been hailed as “sympathetic and utterly alive” (New York Observer), while The New York Times raves, “The sassy, raspy-voiced Daniella Rabbani will leave you twirling in the street.” She has headlined at Jazz at Lincoln Center, Town Hall NYC, SummerStage in Central Park, The State Jewish Theater in Warsaw, The State Jewish Theater in Romania, and more.
An award-winning filmmaker, her directorial debut OMA (available on Prime Video) is a deeply personal exploration of her experience as a third-generation Holocaust survivor. Her upcoming feature-length documentary and album, Klezmerette, delve into the impact of Yiddish language, music, and culture on the American entertainment industry.
Daniella is also a mentor to Jewish advocates and public figures navigating today’s evolving landscape. She is honored to share her insights at the ADL Never Is Now Summit.
Follow her on Instagram @daniellarabbani and tune into her weekly podcast Mom Curious, produced by Hoff Studios, wherever you get your podcasts.
Samantha Ettus
Jewish activist, Bestselling Author, Speaker, and Media Personality
Samantha Ettus is a Jewish activist, bestselling author, speaker, and media personality. Since October 7th, Ettus has combatted antisemitism and rallied the Jewish community through her large social media following, her weekly Good Jewish News segment, and her popular Substack newsletter, The Jewsletter. She also launched the award winning New Voices campaign, bringing celebrities from Cindy Crawford to NBA star Zach Randolph to speak out against antisemitism. Sam appears frequently on national TV as a thought leader. Sam is a mom of three teenagers and received her BA and MBA from Harvard.
Zvi Cole
Zvi Cole is a renowned marketer, an “accidental Jewish activist”, and a dedicated board member.
Zvi is the Founder of ZMG Marketing Advisors, a consultancy dedicated to empowering brands with tailored marketing 360 comms, media, and integrated marketing strategies. He has worked with countless brands from Revlon to Reebok, NIVEA, EUCERIN, AQUAPHOR, American Crew, CND, LOVESAC, MUVICO, Crown Theatres, and more.
Zvi earned an MBA from Babson College and a bachelor’s in Marketing, Management, and Communications from Emory University.
In addition to his professional achievements, Zvi is deeply committed to philanthropy. He has held board positions at Donate Life CT, American Liver Foundation CT, and The Ellie Fund, demonstrating his dedication to making a positive impact in the community and supporting causes that are close to his heart.
Follow Zvi on Instagram, X, and Threads @TheRealZvi
Moderator
Lindsay Pinchuk
Marketing Consultant, Entrepreneur and Accidental Activist
Lindsay grew her first company to reach 3MM people and generate 7-figures before leading its acquisition less than a decade later.
Following her exit in 2021, Lindsay uses nearly 25 years of experience to help women business owners take their brands to the next level with easy to execute, cost effective and proven strategies. Since October 7, 2023, Lindsay has spoken up for Israel and the Jewish Community, combating antisemitism and keeping her community informed.
While many warned her that she may lose business or followers, she trusted her intuition and continued to speak from the heart. As a result her platform has more than tripled and her business enquiries are up over 500%—thus proving that it’s never wrong to do what’s right.